Quick SES San Jose 2005 Session Coverage Recap
The following session have recaps at SEORoundtable:
- Mobile Search
- Search Algorithms: The Patent Files
- Weird Science: The Next Generation in Media Planning and Buying
- Earning From Search & Contextual Ads
- Eye of the Storm: Lessons from Large Search Marketers
- Searcher Behavior Research Update
- Search APIs
- Personalized Search & Search History
- Vertical Creep Into Regular Results
- From Broad to Specific: Capitalizing on vertical search and other niche publishing opportunities.
- Competitive Research
- Keynote Conversation with Ask Jeeves’s Steve Berkowitz
- RSS, Blogs & Search Marketing
- Fun with Dynamic Sites
- Ad Management: Do Humans matter?
- Should You Chase The Algorithm?
- Link Building Basics
- Landing Page Testing & Tuning
- Ad Reps: Friend or Foe? - How to Handle Situations with Search Engines Going Direct to Your Clients
- Indexing Summit 2: Redirects, Titles & Descriptions
- Search Engine Advertising Forum
- Converting Visitors Into Buyers
- Local Search Marketing Tactics
- Executive Roundtable with Search Engine Executives
- Advanced Linking Strategies
- Site ECG
- Buying and Selling Links
- Usability Clinic
- Search Engine Q&A On Links
- B2B Tactics
- Organic Listings Forum
Search Engine Engineering (SEE)
Search Engine Engineering is the next generation of developing websites for Search Engines. Often people (read graphic web developers) try to sell clients on search engine optimization, which takes the clients copy and may add some meta data or add a few keywords.
Search Engine Engineering is constructing websites, from the ground up, to perform well on search engines. It’s purpose is to follow the latest algorithms, site structure (read: Search Engine Theme Pyramids), targeting of The Long Tail (read: How to do long tail SEO) and other necessary steps ( read: Site Builder 26 steps to 15k a Day) to succeed.