Search Engine Engineered

The sandbox is no longer the pink elephant in the room. As webmasters, together we’ve cried about it, argued about it, and fretted over it. We’ve gone through the emotional steps, too; first there was grief (waah waah my site won’t rank), then bargaining (I promise I won’t spam if you un-sandbox me), anger (darn it, greedy Google just wants me to spend more at AdWords!), and finally, acceptance (OK, how do I beat it?).

Over a year ago, I wrote my Guide to Beating the Sandbox at WebmasterWorld (supporters forum). I think my post mostly stands the test of time, but there’s a lot more that we know now, so I figured it’s time for an update. I’m also going to try to make this guide as detailed as possible, because it seems the solution everyone (including me) constantly refers to is to build trust—without saying exactly how. So let’s get short on theory, and long on details.

Full Article: Secrets to Beating the Sandbox 2.0 REVEALED: The Ultimate Guide

Google conducted a study of the good & bad uses of code by websites. It is informative and helpful for webmasters.

P.R.A.S.E - A new SEO tool which allows you to bias Yahoo!, MSN and Google search results by their PageRank scores.

For those whose businesses rely on the Internet to produce revenue the latest Google update, nicknamed Jagger, was one of the biggest events in the past couple years (probably since the Florida Update of 2003). With this 3-part update Google has essentially changed many of the rules and have thrown the SEO community for a loop.

In this update there are a few key areas that have impacted the way sites rank and how an SEO (or a business owner optimizing their own site) needs to approach and address the various components. The key areas that have been affected with this update are:

* The history of your web pages
* The way backlinks are counted
* Site content & structure

Read Full Article: SEO For The New Google

Great list of the factors that can influence a web document’s rank at the major search engines (Yahoo!, MSN, Google & AskJeeves) for a particular term or phrase. Although it is impossible to say for certain which of these items affects which search engine or how important the factors are individually..

Search Engine Ranking Factors

10 Steps To Higher Search Engine Positioning by Evolt

The SEOmoz blog is dedicated to the practice of web site optimization for the search engines.

The following session have recaps at SEORoundtable:

- Mobile Search
- Search Algorithms: The Patent Files
- Weird Science: The Next Generation in Media Planning and Buying
- Earning From Search & Contextual Ads
- Eye of the Storm: Lessons from Large Search Marketers
- Searcher Behavior Research Update
- Search APIs
- Personalized Search & Search History
- Vertical Creep Into Regular Results
- From Broad to Specific: Capitalizing on vertical search and other niche publishing opportunities.
- Competitive Research
- Keynote Conversation with Ask Jeeves’s Steve Berkowitz
- RSS, Blogs & Search Marketing
- Fun with Dynamic Sites
- Ad Management: Do Humans matter?
- Should You Chase The Algorithm?
- Link Building Basics
- Landing Page Testing & Tuning
- Ad Reps: Friend or Foe? - How to Handle Situations with Search Engines Going Direct to Your Clients
- Indexing Summit 2: Redirects, Titles & Descriptions
- Search Engine Advertising Forum
- Converting Visitors Into Buyers
- Local Search Marketing Tactics
- Executive Roundtable with Search Engine Executives
- Advanced Linking Strategies
- Site ECG
- Buying and Selling Links
- Usability Clinic
- Search Engine Q&A On Links
- B2B Tactics
- Organic Listings Forum

A lot of talk coming out from this conference:

SEO Roundtable
Search Engine Strategies

Search engine penalties are present and pervasive, and are a primary method used by search engines to control webmasters. Unless webmasters understand what they are and what to do about them, their websites could easily trigger a penalty, losing traffic and revenue.

Article: Coping with Search Engine Penalties