Search Engine Engineered

Google conducted a study of the good & bad uses of code by websites. It is informative and helpful for webmasters.

For those whose businesses rely on the Internet to produce revenue the latest Google update, nicknamed Jagger, was one of the biggest events in the past couple years (probably since the Florida Update of 2003). With this 3-part update Google has essentially changed many of the rules and have thrown the SEO community for a loop.

In this update there are a few key areas that have impacted the way sites rank and how an SEO (or a business owner optimizing their own site) needs to approach and address the various components. The key areas that have been affected with this update are:

* The history of your web pages
* The way backlinks are counted
* Site content & structure

Read Full Article: SEO For The New Google

Great list of the factors that can influence a web document’s rank at the major search engines (Yahoo!, MSN, Google & AskJeeves) for a particular term or phrase. Although it is impossible to say for certain which of these items affects which search engine or how important the factors are individually..

Search Engine Ranking Factors

10 Steps To Higher Search Engine Positioning by Evolt

Great real-world example of SEO How important is the Title?

The following session have recaps at SEORoundtable:

- Mobile Search
- Search Algorithms: The Patent Files
- Weird Science: The Next Generation in Media Planning and Buying
- Earning From Search & Contextual Ads
- Eye of the Storm: Lessons from Large Search Marketers
- Searcher Behavior Research Update
- Search APIs
- Personalized Search & Search History
- Vertical Creep Into Regular Results
- From Broad to Specific: Capitalizing on vertical search and other niche publishing opportunities.
- Competitive Research
- Keynote Conversation with Ask Jeeves’s Steve Berkowitz
- RSS, Blogs & Search Marketing
- Fun with Dynamic Sites
- Ad Management: Do Humans matter?
- Should You Chase The Algorithm?
- Link Building Basics
- Landing Page Testing & Tuning
- Ad Reps: Friend or Foe? - How to Handle Situations with Search Engines Going Direct to Your Clients
- Indexing Summit 2: Redirects, Titles & Descriptions
- Search Engine Advertising Forum
- Converting Visitors Into Buyers
- Local Search Marketing Tactics
- Executive Roundtable with Search Engine Executives
- Advanced Linking Strategies
- Site ECG
- Buying and Selling Links
- Usability Clinic
- Search Engine Q&A On Links
- B2B Tactics
- Organic Listings Forum

For many (poorly) done SEO sites, scraped copy is the easiest way to create 1,000’s of pages. It has been reported that Google is starting to filter these sites out. (Read related forum discussion at WebmasterWorld.)

Search Engine Engineering is the next generation of developing websites for Search Engines. Often people (read graphic web developers) try to sell clients on search engine optimization, which takes the clients copy and may add some meta data or add a few keywords.

Search Engine Engineering is constructing websites, from the ground up, to perform well on search engines. It’s purpose is to follow the latest algorithms, site structure (read: Search Engine Theme Pyramids), targeting of The Long Tail (read: How to do long tail SEO) and other necessary steps ( read: Site Builder 26 steps to 15k a Day) to succeed.