Search Engine Engineered

10 Steps To Higher Search Engine Positioning by Evolt

Great real-world example of SEO How important is the Title?

The SEOmoz blog is dedicated to the practice of web site optimization for the search engines.

The following session have recaps at SEORoundtable:

- Mobile Search
- Search Algorithms: The Patent Files
- Weird Science: The Next Generation in Media Planning and Buying
- Earning From Search & Contextual Ads
- Eye of the Storm: Lessons from Large Search Marketers
- Searcher Behavior Research Update
- Search APIs
- Personalized Search & Search History
- Vertical Creep Into Regular Results
- From Broad to Specific: Capitalizing on vertical search and other niche publishing opportunities.
- Competitive Research
- Keynote Conversation with Ask Jeeves’s Steve Berkowitz
- RSS, Blogs & Search Marketing
- Fun with Dynamic Sites
- Ad Management: Do Humans matter?
- Should You Chase The Algorithm?
- Link Building Basics
- Landing Page Testing & Tuning
- Ad Reps: Friend or Foe? - How to Handle Situations with Search Engines Going Direct to Your Clients
- Indexing Summit 2: Redirects, Titles & Descriptions
- Search Engine Advertising Forum
- Converting Visitors Into Buyers
- Local Search Marketing Tactics
- Executive Roundtable with Search Engine Executives
- Advanced Linking Strategies
- Site ECG
- Buying and Selling Links
- Usability Clinic
- Search Engine Q&A On Links
- B2B Tactics
- Organic Listings Forum

A lot of talk coming out from this conference:

SEO Roundtable
Search Engine Strategies

Books to read: Search Engine Marketing, Inc. : Driving Search Traffic to Your Company’s Web Site

For many (poorly) done SEO sites, scraped copy is the easiest way to create 1,000’s of pages. It has been reported that Google is starting to filter these sites out. (Read related forum discussion at WebmasterWorld.)

TouchGraph - Graphic way to see the links to your website.

As I mentioned in the previous post, the three main Long Tail business opportunities are:

1. Long Tail aggregators (that include both the head and tail of content and products)
2. Niche suppliers/producers (who get aggregated by someone else)
3. Filters (which help people find what they want)

Most of the examples I’ve been using to date, such as Netflix, Amazon and iTunes, fall into the first of these categories, aggregation. But as the smart kids in the front row always point out, there’s a seeming paradox at work in that category.

The Long Tail is all about the shift from hits to niches. But aren’t all those aggregators “hits”? They’re not only the largest players in their category, but they seem to be getting even larger, gaining market share at the expense of their competitors. Is there something about aggregators that tends to favor a few big winners, even as the other two categories fragment into a million niches of varying size?

Full Article at the Long Tail Blog

search engine optimisation section