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Search Engine Engineering (SEE) is the next generation of developing websites for Search Engines. Search Engine Engineering is constructing websites, from the ground up, to perform well on search engines. It’s purpose is to follow the latest algorithms, site structure, targeting of The Long Tail and other necessary steps to succeed.

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Agency SEO Beats In-house SEO

Posted in Search Engine Engineering by admin on the September 27th, 2005

MarketingSherpa’s released their 2nd Annual Search Marketing Survey which includes statistics on clicks, costs and conversions as well as information on SEM test effectiveness. There’s some pretty compelling data regarding outsourcing your SEO as well. For SEO, overall site traffic lift six months after optimization was:

Agency optimized 110% increase
In-house optimized 38% increase
While marketers using SEM were much more pleased about their PPC campaigns this year over last, 8-12% were planning on cutting SEM budgets.