Search Engine Engineering (SEE) is the next generation of developing websites for Search Engines. Search Engine Engineering is constructing websites, from the ground up, to perform well on search engines. It’s purpose is to follow the latest algorithms, site structure, targeting of The Long Tail and other necessary steps to succeed.
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For many (poorly) done SEO sites, scraped copy is the easiest way to create 1,000’s of pages. It has been reported that Google is starting to filter these sites out. (Read related forum discussion at WebmasterWorld.)